Posted in Uncategorized

Supernatural Houston Convention

So when I’m being a typical Texas house potato, Supernatural is one of the shows I can binge watch in between work and…sleep. If you have not watched the show, I highly recommend that you start! Seasons one through ten are available on Netflix, my preferred method of binging.

I recently ventured out of the house on February 13th to attend the Supernatural Convention in Houston with my dear friend and fellow Supernatural nerd, Corrie. It was pretty pricey by my standards for an outing, but it was oh so worth it. No, I didn’t go on a day when Jensen Ackles (Dean) or Jared Padalecki  (Sam) would be there. However, I went on the day when Jim Beaver (Bobby Singer) and Misha Collins (Castiel) were there.

Oh, Misha.

Ah-hem…. anyways…

I’ve only been to one other “con,” and this one definitely beat out that one. Instead of focusing on dozens of different Fandoms, this convention was specifically for fans of Supernatural, which I felt was a better option for fans. The event coordinators definitely knew what they were doing when they set this convention up. The time line of events was adhered to, which meant fans knew where to be and when.

Throughout the entire convention, there was a sort of auditorium set up in the hotel which allowed for each actor to be allotted about 45 minutes to answer questions from select audience members. At different times, if you had purchased a photo op with an actor, you would know to go line up at a room outside of this auditorium. These photo ops were filled with adrenaline and excitement! Here were the two I opted for-

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Jim Beaver and…

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Misha Collins!!

The actors were more than happy to pose in almost any way requested. This made it even more up close and personal. Supernatural fans really have it better than just about any other Fandom.

The merchandise booths had quality items at a reasonable price, and the vendors were very friendly and helpful. If you had a question about anything, they were the first to offer up some much needed information.

Everyone was personable, funny, and wonderful in general. This includes the actors and the fans. Everyone was simply happy to be a part of it all. The show inspires many, and has uber relatable characters. It makes you feel good to meet people who had humble, budget constricted beginnings, who later became a sensation.

I will be returning again next year, and will be meeting Jared and Jensen for certain. Is it weird that I’m already excited and it’s a year away? Maybe. But this blog is a total judge free zone. Get off my blog and go watch the show!!

Posted in Uncategorized

Google Ad Words – A Key for Success

Do you have a Google ad words account? Are you utilizing it to bring customers to your local or online business? If so, you are on the right track! If you’re not, I have question for you… why?

To some it’s obvious, and to others, they may not understand the power of having a higher Google placement. Consider this: 80% of consumers utilize search engines to find products and services. That’s a huge number.
Over 60% of consumers are using Google search specifically. If you want  customers from these astounding numbers, you’re going to need a high Google placement.

If you are having trouble reaching a high Google ranking organically by means of fantastic website SEO keywords and SEO optimized blogs, your only other truly viable option is to use Google Ads with Ad Words.

Think about the last time you used a search engine to find a product or service. Did you click on page 2, or did you find what you were looking for on page 1? Statistically, chances are you didn’t even have to reach the bottom of page one. Your potential customers are looking on page one of Google , and that’s where you need to be.

Google Ad Words, your website, your blog, your Facebook and your other social media channels should all be consistent. Key words used in your website for example, should be utilized as key words in your Google ads. Consistency is key!

If you need more information on Google Ads and which key words you should be utilizing for your business specifically, feel free to contact me. I offer marketing consultations and advice which can be very useful in gaining customers and growing your business.

Posted in Social media marketing, Uncategorized

Benefits of Facebook Marketing

Well I thought I would post something having to do with my job today. I feel like it’s important information that you need to know if you are a business owner.

I am a virtual assistant as well as a social media marketing specialist. I mainly work with small local businesses . I don’t like to work for chain companies or corporate entities. The limitations for large companies are pretty strict as far as social media marketing goes. I also feel like supporting local businesses is the best way to support your local economy!

Facebook Marketing can seem somewhat daunting for business owners. What should you post? Will you have time? Who should you hire to manage Facebook? Do you need a Facebook page for my business?

Yes, a million times yes, you absolutely need a Facebook page for your business.

Here are only a few of the benefits of having a Facebook page for your business-

1. Fans turn into customers
About 80% of businesses on Facebook acquire customers through social media marketing. Why only 80%? Many companies are not keeping up with their Facebook business pages. If you don’t have a page which has at least one post each week, none of your fans are seeing your business on Facebook.

2. Your customers want you to be on Facebook
80% of social media users want to connect with brands on Facebook. If 80% doesn’t mean anything to you, think about this: in the US and Canada alone, there are over one billion Facebook users who log in every single day.

3. Promotions
If you need a very low cost way to promote a sale or giveaway, Facebook is the way to go. The chances of someone knowing about your current specials and sales without being told by an advertisement are slim to none. Email marketing and Facebook are the best, cheapest ways to let your customers and fans know that you have a promotion!

4. Loyalty
You may gain a customer by means other than Facebook. Someone may walk into your store, call you, or hear about you from a friend. Don’t you want repeat customers? Repeat customers make you 10 to 1,000 times more money than one time customers. If a one time customer likes your Facebook page, they will remember you. Why will they remember you and come back? Because they see you on Facebook! If you are posting to your business page, your customers will be reminded of your company. Remind your Facebook fans simply that you exist, and that’s a great start to gaining repeat customers.

When all is said and done….

5. Your competitors are on Facebook!
Perhaps the most important consideration is this: your competitors are on Facebook. If your competitors are constantly updating social media and reminding customers and fans that they exist, and you don’t have a business Facebook page, they are much more likely to go to your competitor instead of to you.

6. A new way to gain exposure
Facebook allows companies to “boost” their posts. So if you have a sale and want people to know about it, you can target people in your area, and allow Facebook users who don’t like your Facebook business page yet to also see your advertisements. Depending in your budget, between about 500-20,000 people will be able to see your advertisement. That is some excellent exposure!

For these reasons and more, Facebook should be considered an essential part of your business plan. By hiring someone who manages social media accounts, you are investing in growing your business. That being said, make sure you hire someone who is qualified and has managed social media accounts in the past. Ask for a few examples of past social media work. Ask how long they have been doing their job. Ask how many accounts they currently handle. If someone is managing more than 15 social media accounts, they may not have enough time to dedicate to your company’s Facebook page.

So what should you pay your social media specialist? Well, that all depends. The cost of living in your area will affect the price. It’s always smart to use someone local, however, to cut costs it may be necessary to hire someone who doesn’t live in your immediate area. On that note, please do not hire someone who works from a different country! Not only will you be not supporting your country’s economy, but there are numerous complications that come with paying someone in a foreign country. The laws and limitations for protecting your monthly investment are different.  Personally, I charge anywhere from $200 per month to $1,000 per month depending on the services needed. Find someone like me who offers different marketing packages. Ask your potential marketing specialist what options they feel are right for your company. Typically, you get what you pay for, and that saying works for just about everything in life worth investing in!

I hope you found this post helpful. Facebook can and will grow your business when utilized properly.